Things You Should Consider Before Promoting an Affiliate Product


Do you want to make more money from your blog by promoting affiliate products? Affiliate marketing is a realistic way to add to your bottom line, but there are certain things you should be aware of before you decide to recommend other people’s products. Below are some of the factors you need to consider first.

The Quality of the Product

If you are blogging for money, it’s vital to recommend high quality products to your online audience. You don’t want to be associated with promoting inferior products because this will tarnish your reputation. If you do promote inferior products, your blog visitors will be less likely to trust your judgement in the future when you tell them about other affiliate products.
A lot of convincing sales letters don’t always include accurate information about the product they are advertising or the product creator does not deliver on their promises. The only true way to find out if an affiliate product is good or not, is to use it yourself.

You may have to buy the product in order to use it. In some instances, the owner of a particular product may allow you to test drive it or even give you the product for free, so that you can give it an honest review.

Demand for the Product

When you are choosing a product to promote, there has to be a certain amount of demand for it. This is where some market research comes to the fore. If you know a product will sell, you can focus on the task of attracting shoppers and potential customers who are more likely to buy the affiliate product you are recommending.

The Reputation of the Product Provider

Unfortunately, there are many shady merchants operating on the internet. You should only partner with established, reputable people and organizations who have their customers and affiliates interests at heart.

These types of individuals and businesses make things easier for their affiliates. They are more likely to provide excellent support services and marketing materials, so that affiliates can focus on generating business leads for these product providers. All of the relevant information such as sales conversion rates are also readily available from more professional product providers.

Tracking Your Sales and Commissions

Generating sales is only half the battle. You have to make sure you get paid for your hard work. You should be able to track your sales figures and the commissions you make. In most cases, you will be given a secure area on a website, where you can view these details.


Affiliates help to generate new sales, so they are entitled to a fair commission. However, some affiliates receive much less money than they should. Make sure you know how much commission you will receive for each sale, when you get paid and how you get paid.

It’s tempting to sign up for the first affiliate program you come across. However, it pays in the long run to find out as much information as possible about each affiliate product you recommend.

Videos on a website – benefits?

tablet on the hand with video player

Watching videos online is now just as normal as sending an email, or reading the news, and most of us will go direct to sites such as to look for whatever videos we want to watch, but did you know, you can embed a Youtube video direct in your website?

Did you also know, that doing so can actually provide an SEO benefit to your site? This is because Google and other search engines don’t only index and list web pages, they also do the same for videos, so it’s well worth posting relevant videos in your blog posts or web pages, especially if the videos were created by you!

Embedding a video from Youtube in WordPress is very very simple, gone are the days where you needed special plugins, or coding knowledge in order to display a video in your post, simply paste the Youtube video link in your post and it will embed automatically!

So, SEO is a clear benefit, but there are other benefits too – users love videos, video guides especially are easy to follow along, offering up visual representation of each step, and can be paused as and when needed.

You may also find that pages with videos receive more social shares, as people share the page to the likes of Facebook or Twitter for their friends and family to watch – watching  a video takes a lot less effort than reading through a text heavy article, and many sites these days now offer both a video, and an article which explains the same thing!

The next time you’re creating a video, think about embedding it on your website with an accompanying article – and likewise, the next time you decide to create a new article on your website, have a think – could a video benefit the article or help to explain what you’re trying to get across? If so, it may be worth investing that extra time creating, and embedding a video – the benefits are clear to see, so don’t miss out.

Editing video for cross platform compatability


It has been many years now since we only had one or 2 platforms to worry about when it came to producing content, everything from applications, to websites, and of course video editing.

The amount of different operating system versions has increased by a huge amount, back when Windows 98 was the norm, we only had a couple of versions to worry about – 98 and 95, good old 3.1 wasn’t really a worry, as the network capabilities on the 3.11 “for workstations” wasn’t really used widespread, ever!

So we had Windows to contend with, and of course linux and mac, however, these were far from common and you could probably get away with ignoring them and not lose a massive portion of your viewer base.. ah, the good old days.

Those days are gone of course, we now have iOS, MacOSX in it’s various guises, Windows (many, many versions – I can count 7 actual versions, not including the major service packs!), and of course the new big player, Android. Not only do we have the operating systems to contend with, they’re also used on many different platforms, take Android as an example – this is used on many many devices, just some of which are;

And many more I can’t think of, off the top of my head!

It’s not just Android either, MacOSX has their iOS for Smartphones, and of course a version for Apple TV tv boxes, and of course the ipad, the macbook (and other laptop versions) and of course Apple workstations.

So, that being said – what’s the best video format to reach all of these different platforms without having to release multiple different video formats? Probably, you’re going to be looking at mp4 – however, if you want to create your videos in your personal favourite format and let someone else worry about the compatability side of things, you can just upload to one of the many popular video hosts, Vimeo, Youtube and the like, almost any device created in the past 10 years is able to access these sites and view the videos in the format that the site presents them in.

Using gaming footage to promote your website



This one won’t be for everyone – if you don’t run a gaming website, or at least have a brand related to gaming, then of course you’re not going to be using gaming footage to promote your site, but what if you run a website such as – a website which runs a host of Fifa Leagues online, then using video and harnessing the power of YouTube can be a great way to encourage prospective users to visit your website.

The videos can be anything related to the game, take for example the below video which relates to Fifa 17’s new career journey mode;

This video isn’t related directly to playing Fifa online competetively, but it does relate to Fifa 17, and people are going to actively look for, and watch the video, so posting something like this, and making a reference to your website, and what it does, in the video description is a great way to drive relevant, convertible traffic to your website.

Another way a website which specialises in gaming can promote their site, is to post actual videos of Gameplay their community has taken part in, whether it is a new raid dungeon in World of Warcraft, or an exceptionally good round of H1Z1, you’re going to draw in viewers, and of course, this in turn means you can namedrop your website – try advertising your website in the intro or outro of your video, as well as in the comments – perhaps incentivise users to visit, offer tips on playing the game or some other sought after information on a page on your website – you’ll soon increase your site visitors!

Editing footage vs using raw footage for Youtube


YouTube – it’s huge, and it’s come a long long way in the past 5 or so years. Whatever you choose to use it for, if you’re a YouTube publisher, you’ll have at least some experience with editing your videos before uploading them – but how do you decide what’s best – a finely edited video that has every little imperfection corrected, with flashy intros and outros, or raw, unedited footage with mistakes and “bloopers” left intact?

Well, if you’re a long established YouTuber, you’ll probably know your audience, if they like to see all of the mistakes, unedited footage, then thats what you should stick with, if they like a finely honed video with pretty overlays and CGI, then stick with that, however, if you’re a new YouTuber, it’s not quite as simple as that – what your target audience will like to see will depend on what you’re posting;

Are you a:

  • Vlogger?
  • Tutorial/Guide creator?
  • Gamer?
  • Product Reviewer?
  • Singer/Musician?
  • Something else?

Vloggers often leave in mistakes, as long as you haven’t gone off talking for 30 minutes and not really said anything with any value, chances are you can leave your videos unedited (apart from stitching together smaller clips), but if you’re a singer and your music is too high/low or your mic hasn’t worked then you’re going to want to do some form of editing – likewise, if you’ve created a tutorial and missed a step, it’s often easier to record that step and edit it in, or add a text overlay or image to add this step in, rather than re-recording the entire video!

Some types of video are best when left untouched, for example, some of the best dashcam videos on Youtube have been uploaded directly from the dashcams themselves, and have never been near a piece of editing software, whilst some product reviewers heavily edit their videos to add in close-ups of the products, time lapse videos of product assembly, or even unpacking.

So, if you’re starting out and not sure what works – check out some of the bigger YouTubers in the niche you’re entering, whether that be Vlogging, reviewing, or even social eating(!), you should get a good idea of what works, but don’t be afraid to add your own twist to it – you never know, it might just become the new best thing!