Videos on a website – benefits?

tablet on the hand with video player

Watching videos online is now just as normal as sending an email, or reading the news, and most of us will go direct to sites such as Youtube.com to look for whatever videos we want to watch, but did you know, you can embed a Youtube video direct in your website?

Did you also know, that doing so can actually provide an SEO benefit to your site? This is because Google and other search engines don’t only index and list web pages, they also do the same for videos, so it’s well worth posting relevant videos in your blog posts or web pages, especially if the videos were created by you!

Embedding a video from Youtube in WordPress is very very simple, gone are the days where you needed special plugins, or coding knowledge in order to display a video in your post, simply paste the Youtube video link in your post and it will embed automatically!

So, SEO is a clear benefit, but there are other benefits too – users love videos, video guides especially are easy to follow along, offering up visual representation of each step, and can be paused as and when needed.

You may also find that pages with videos receive more social shares, as people share the page to the likes of Facebook or Twitter for their friends and family to watch – watching  a video takes a lot less effort than reading through a text heavy article, and many sites these days now offer both a video, and an article which explains the same thing!

The next time you’re creating a video, think about embedding it on your website with an accompanying article – and likewise, the next time you decide to create a new article on your website, have a think – could a video benefit the article or help to explain what you’re trying to get across? If so, it may be worth investing that extra time creating, and embedding a video – the benefits are clear to see, so don’t miss out.

Editing video for cross platform compatability

cross-platform-video

It has been many years now since we only had one or 2 platforms to worry about when it came to producing content, everything from applications, to websites, and of course video editing.

The amount of different operating system versions has increased by a huge amount, back when Windows 98 was the norm, we only had a couple of versions to worry about – 98 and 95, good old 3.1 wasn’t really a worry, as the network capabilities on the 3.11 “for workstations” wasn’t really used widespread, ever!

So we had Windows to contend with, and of course linux and mac, however, these were far from common and you could probably get away with ignoring them and not lose a massive portion of your viewer base.. ah, the good old days.

Those days are gone of course, we now have iOS, MacOSX in it’s various guises, Windows (many, many versions – I can count 7 actual versions, not including the major service packs!), and of course the new big player, Android. Not only do we have the operating systems to contend with, they’re also used on many different platforms, take Android as an example – this is used on many many devices, just some of which are;

And many more I can’t think of, off the top of my head!

It’s not just Android either, MacOSX has their iOS for Smartphones, and of course a version for Apple TV tv boxes, and of course the ipad, the macbook (and other laptop versions) and of course Apple workstations.

So, that being said – what’s the best video format to reach all of these different platforms without having to release multiple different video formats? Probably, you’re going to be looking at mp4 – however, if you want to create your videos in your personal favourite format and let someone else worry about the compatability side of things, you can just upload to one of the many popular video hosts, Vimeo, Youtube and the like, almost any device created in the past 10 years is able to access these sites and view the videos in the format that the site presents them in.

Using gaming footage to promote your website

fifa-17-video-footage

 

This one won’t be for everyone – if you don’t run a gaming website, or at least have a brand related to gaming, then of course you’re not going to be using gaming footage to promote your site, but what if you run a website such as onlinegaming.community – a website which runs a host of Fifa Leagues online, then using video and harnessing the power of YouTube can be a great way to encourage prospective users to visit your website.

The videos can be anything related to the game, take for example the below video which relates to Fifa 17’s new career journey mode;

This video isn’t related directly to playing Fifa online competetively, but it does relate to Fifa 17, and people are going to actively look for, and watch the video, so posting something like this, and making a reference to your website, and what it does, in the video description is a great way to drive relevant, convertible traffic to your website.

Another way a website which specialises in gaming can promote their site, is to post actual videos of Gameplay their community has taken part in, whether it is a new raid dungeon in World of Warcraft, or an exceptionally good round of H1Z1, you’re going to draw in viewers, and of course, this in turn means you can namedrop your website – try advertising your website in the intro or outro of your video, as well as in the comments – perhaps incentivise users to visit, offer tips on playing the game or some other sought after information on a page on your website – you’ll soon increase your site visitors!

Editing footage vs using raw footage for Youtube

youtube-video-editing

YouTube – it’s huge, and it’s come a long long way in the past 5 or so years. Whatever you choose to use it for, if you’re a YouTube publisher, you’ll have at least some experience with editing your videos before uploading them – but how do you decide what’s best – a finely edited video that has every little imperfection corrected, with flashy intros and outros, or raw, unedited footage with mistakes and “bloopers” left intact?

Well, if you’re a long established YouTuber, you’ll probably know your audience, if they like to see all of the mistakes, unedited footage, then thats what you should stick with, if they like a finely honed video with pretty overlays and CGI, then stick with that, however, if you’re a new YouTuber, it’s not quite as simple as that – what your target audience will like to see will depend on what you’re posting;

Are you a:

  • Vlogger?
  • Tutorial/Guide creator?
  • Gamer?
  • Product Reviewer?
  • Singer/Musician?
  • Something else?

Vloggers often leave in mistakes, as long as you haven’t gone off talking for 30 minutes and not really said anything with any value, chances are you can leave your videos unedited (apart from stitching together smaller clips), but if you’re a singer and your music is too high/low or your mic hasn’t worked then you’re going to want to do some form of editing – likewise, if you’ve created a tutorial and missed a step, it’s often easier to record that step and edit it in, or add a text overlay or image to add this step in, rather than re-recording the entire video!

Some types of video are best when left untouched, for example, some of the best dashcam videos on Youtube have been uploaded directly from the dashcams themselves, and have never been near a piece of editing software, whilst some product reviewers heavily edit their videos to add in close-ups of the products, time lapse videos of product assembly, or even unpacking.

So, if you’re starting out and not sure what works – check out some of the bigger YouTubers in the niche you’re entering, whether that be Vlogging, reviewing, or even social eating(!), you should get a good idea of what works, but don’t be afraid to add your own twist to it – you never know, it might just become the new best thing!